Inaugurating Underpass

January 18, 2017

In my last blog post, I preannounced my new Mac app. Today, I'm pleased to postannounce my new Mac app! It's called Underpass, and it's for sale exclusively in the Mac App Store. Underpass should be available now worldwide. I started 20 weeks ago with only an idea and an empty Xcode project, so it's thrilling and satisfying to have an app for sale today.

In the coming weeks I'll probably blog more about the Mac App Store. I've worked on Mac and iOS App Store apps before, but the apps were owned by my employer. This is the first time I've done it all on my own and experienced every aspect of the process. In this case, approval was shockingly easy. Underpass went from Waiting For Review to Pending Developer Release within 20 hours. I don't think I've ever been so lucky in my life, except when I won a year of free dinners at Wendy's.

One more thing…

Underpass is 99 cents! I can hear customers rejoicing and developers cursing. I make no apologies for my price, though. I didn't start the App Store race to the bottom. In fact, I had nothing to do with it. The race was already over when I got here. That ship has sailed, sunk, and been immortalized in a James Cameron film. I do feel that the "value" of Underpass is a lot higher than $0.99, but I'm competing against apps that are free, and a chat app requires more than one person to be useful, so in effect I need to convince two customers at a time to buy it rather than just one. In my opinion, a higher price would severely limit initial adoption and probably doom the app to low sales. It may be doomed to low sales in any case, but I think this price gives it the best chance. So, buy early, buy often! Underpass would make a great inauguration gift. Buy Now.